Who has strength in culture, who has the competitive advantage, advantage and development advantage. In general, the enterprise culture is the world's top 500 enterprise successful and famous root cause.



A, culture is the core factor of economic development




The course of economic development can be said to be a culture development process, as different natural resources will form different market, different cultural resources will form different market. To understand the role of culture in the economy to understanding the different culture to the economic prosperity of the road is very important. The western culture is to cultivate children's way adults they adventure spirit, this is the quality of the entrepreneur must; Confucianism pay attention to long-term planning, it may be some Asian society one of the reasons for the high savings rate, African tribe of blood relationship provides a network, the merchant can through it to get training and start-up capital. Some economic policy in a society to be able to succeed, but can not apply to other social cultural background. Only know different culture background for market participants to provide a new method to understand the role of culture in economic development.


American historian David - landers in the country's rich and poor book assertion: "if economic development gave us what revelation, that is the culture is the important factor. Also, the enterprise's survival and the development also cannot leave the enterprise culture of the nurse. The Nobel Prize winner northrop said: "free market economic system itself does not guarantee efficiency, an effective free market system, in addition to the need for effective property rights and legal system with phase, but also need to be in honesty, integrity, fairness, justice, etc have good moral man to operate the market. Market economy is credit economy, it is necessary to establish credit culture.


Second, people-oriented, the service society is the consensus of the enterprise culture


Excellent enterprise culture, should be people-oriented, take customer as the center, and strive to serve the society, at the same time, equal treatment to employees, balance the interests of stakeholders, advocate team work spirit, and encourage innovation. The world's top 500 enterprise management evolution history proved that those who can continue to grow, although their business strategy and practice constantly adapt to the changes of the outside world, but maintained a stable core value and basic goal. In the process of developing and maintaining its core values are the same, it is the world's top 500 enterprise successful deep reasons.


Three, can be set up to adapt to the knowledge economy enterprise culture is the key


Harvard business school through the world enterprise long-term analysis concluded: "an enterprise itself specific management culture, that is to say, the enterprise culture, is the contemporary social influence enterprise itself is an important reason for the performance of the deep". This view of the traditional economics produced great impact and profound influence. Culture is the deep economic development driving force, with the culture means to promote the international trade, has become the western developed countries "international marketing art". In product quality to achieve a certain degree, the product market position and the position decided to price and the products the market sales play an important role to the product itself is the cultural content. Economic activity is often economic and cultural integration of operation, the development of the economy than any moment all call cultural support. There is culture of enterprise is not necessarily to be successful, but no culture of the enterprise is not successful.


The founder of the enterprise culture Lawrence said, the top 500 enterprises will be the new enterprise culture and new culture marketing strategy of the company. Insist on innovation, the transformation, the pursuit of excellence is the enterprise cultural innovation power source. The final competitive advantage is a enterprise learning ability and the ability to quickly into action.